John Gulino

John Gulino
John Gulino founded GK3 Capital with the strong belief that the traditional asset management distribution model, which relies on promotional marketing and cold calling by salespeople, is no longer an effective, or efficient, way to grow a profitable business. John is experienced in all facets of distribution from management to direct sales to training and development. Some of the industry’s most respected and innovative financial institutions have entrusted John to represent them. Most recently as an Executive Vice President for Discovery Data, John was charged with consulting with many of the top asset managers in the industry, offering definable and actionable steps to better structure their sales and marketing efforts to increase both assets and revenue. It was during his tenure at Discovery Data that John was introduced to the evolution in sales and marketing strategies that the most advanced Fintech and software companies were employing—strategies that allowed them to keep pace with how people now make buying decisions in the digital world. This realization, coupled with the knowledge that Asset Management companies were continuing to struggle with their business because they had not adopted these same strategies, offered John the opportunity to be an agent of change. GK3 Capital helps financial services companies adopt sales and marketing strategies that drive remarkable revenue growth in a digital world.
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Posts by John Gulino :

October 15, 2020

Understanding Conversions

Inbound Marketing

In the context of inbound marketing, a conversion is defined as a moment when a website visitor takes a desired action. This action could be anything from clicking a button to filling out a form or bo[...] Read More

October 08, 2020

How One RIA Attracted Over 200 Accredited Investors per Month

Lead Generation Inbound Marketing

Search Engine Marketing (SEM) strategy resulted in a significant increase in qualified prospects Ask financial professionals today what their greatest challenge is in managing their practices and you [...] Read More

August 18, 2020

Optimize Your Website

Technology Inbound Marketing

If You Build It, They Will Come. That’s the plan! However, if you really want to attract prospects to your firm’s website, you need to do more than simply build it; you need to optimize it. Search eng[...] Read More

August 11, 2020

Finding New Clients Using Local SEO

Technology Inbound Marketing Inbound Sales

Digitally Savvy Financial Professionals are Optimizing Local Search to Grow Their Practices Many financial professionals still hold on to the belief that growing one’s practice is best achieved by ref[...] Read More

August 04, 2020

Introduction to Inbound Marketing

Inbound Marketing

Marketing & Sales Efforts in Today's Digital World Marketing and sales techniques are evolving and many in the financial service industry are looking for effective ways to acquire new clients. Traditi[...] Read More

July 22, 2020

Develop your Lead Nurturing Campaigns

Lead Generation Growing Your Practice Inbound Marketing

Armed with your marketing automation software and conversations tools, you can develop a strategy for lead nurturing campaigns. These campaigns will help you provide the most relevant content to your [...] Read More

June 24, 2020

Understanding Lead Nurturing

Lead Generation Growing Your Practice Inbound Marketing

Definition: (1) A timely, efficient, and targeted approach to connecting with your contacts. And by taking this kind of approach, you can deliver helpful content with the right context. Read More